When it comes to the press and media, the best bet for your project is local radio, blogs, television and newspapers.
If your project is really newsworthy, it will be quickly picked up by bigger outlets. Local news stations are more likely to cover interesting local projects, and will start to get the word out beyond your own networks.
Once you have your press release, you’ll need a list of people to send it to.
them directly with a personal message about your project, and why you think they might want to write about you. Your first clue will be in your mailbox: look
at what is delivered to your door and find the contact details for the editor. Use local radio and TV shows too. Research their content and position your story.
something anyone is ever going to write about. You need to go deeper and find your angle. You get to choose the angle that you think people will be
interested in. Consider the bigger picture. Ask yourself these questions:
Focusing on the intended audience and a positive message will give you the best possible chances of getting media attention.
Click here to use our press release template. Replace the coloured text with your information. Feel free to add more information if it helps to tell your story,
but try to keep it to a single page. Anyone interested can contact you for more detail. Ensure all the text is the same colour, then save as a PDF for sending.
This will help automate your communication process and increase your campaigns reach.
It can include:
Having this information readily available for media means that most of the basic stuff they want to know is already there. Then they can concentrate on asking you interesting and relevant questions when writing their stories.
Include a link to the file in your press release.
Kelly’s really close to her goal, but she had already prepared her press and media kit before she’d launched.
She had 5 local journalists on her list, but she decided to just approach one who she already knew through her volunteer work. This journalist regularly covers local environmental issues and
Kelly thinks she has a pretty good chance of a small article. Kelly plays around with the press and media release template and comes up with a press release she thinks will get some coverage.
Send your press release once you’ve got some existing support. We recommend you try to get 30% of your funds through other means before you approach the media. This is because,journalists want to cover a success, and see the community behind the project before they report it as a story. Make sure you send each email separately, and remember to attach your press release as a PDF. In the email copy, write a quick note for the contact, noting what the story is about, and why you are contacting them. For example:
Kelly’s press release and media kit are ready to go. She fires it off to her journalist contact with the following note:
“Hey Sarah, It was awesome to chat to you when you covered our local environmental issue organisation. I know you write a lot about environmental issues so I thought you might be interested in my latest project. More info in the attached press release, or feel free to get in touch with me directly if you have any questions.
0144 555 5123
Sarah does follow up and puts a piece in a local paper. An anonymous backer comes in on the day of publication and gives Kelly the £170 she needs to reach her goal!